Anti Obscene Cell of the Delhi Police

The Delhi Police offers a service that helps someone to report obscene calls/smses made, and promises to keep the identity of the complainant anonymous. This can be reported through the helpline number of 1090 or with an SMS.

There are radio spots as well as print ads to promote this campaign, both of which are quite convincing.

The print ad of the campaign

The print ad of the campaign

(A medium to create some relief and help for citizens, women especially, keeping intact their identity)